Privacy Policy

Privacy Policy

  • privacy

    To ensure a safe shopping experience at, you can find information here about how we collect data, how these are used and how your data is processed. When you accept's terms of purchase, you also accept our general cookies and privacy policy.

    Smple (CVR: 42737380) is the data controller (the company who collects your data) and we control how it is and will be used. We are responsible for holding your data securely and ensuring that your rights as a user are respected. We are committed to protecting the personal data of our visitors.

    CVR-no.: 42737380
    Hindegade 6
    1303 København K

  • What is privacy policy?

    This privacy policy gives you information on how ’Smple’ collects personal data through your use of our website, including any data you may provide through this website when you purchase a product, sign up to receive marketing information from us or submit a contact form.

    The data we collect is used to receive your order, process your payment and send your purchase to you. We may also deliver marketing communications, personalise your visit to our site and provide assistance via our support team.

    We need the following information when you shop with us:
    • Name
    • Address
    • Phone number
    • E-mail address

    If you have any enquiries on our privacy policy or any questions about exercising your rights in respect of your personal data, please contact us at

    How long do we keep your data?
    Smple stores your personal data for five years after which the personal data is deleted.

  • The right to withdraw consent

    You always have the right to be informed of what information we have registered about you and at any time you have the right to withdraw your consent. If you wish to receive your personal data or withdraw your consent, please contact us at If you choose to withdraw your consent, it does not affect the legality of our processing of your personal data based on your previously given consent up to the time of the withdrawal. If you withdraw your consent, it will only take effect from that time on.

  • Changes to your circumstances

    It is very important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes at

  • Data rights

    Under law, you are entitled to the following rights:
    • Right to see information (right of insight)
    • Right to correction of data
    • Right to delete data
    • Right to object
    • Right to a copy of your data

    Access your personal data
    You have the right to find out what information we have registered about you. If you wish to receive these, please contact us at

  • Complaint to the Danish Data Protection Agency (Datatilsynet)

    You have the right to file a complaint with the Danish Data Protection Agency (Datatilsynet) if you are dissatisfied with the way we process your personal data. You will find the Danish Data Protection Agency's (Datatilsynet) contact information at

    We would, however, appreciate the chance to deal with your concerns before you approach the Danish Data Protection Agency (Datatilsynet), so please do get in touch with us first at

  • Who do we disclose your personal information to?

    You have the right to insight into what information is registered about you. These rights are protected by the Personal Data Act. Inquiries regarding this should be sent to:

    Personal information submitted to is only passed on to:
    • Smple’s internal departments such as marketing
    • Business partners for the purpose of registering and maintaining your user account
    • Trusted third parties who uses your personal information for the purpose of providing goods or services

  • What do we use your personal information for?

    We may use your personal information to:
    • Register and maintain your profile
    • Provide customer support
    • Send your order to you
    • Tailor the marketing experience
    • Give you an opportunity to participate in certain services such as sign-up for contests and or promotions online
    • Make improvements to our website and ensure we provide an unique and tailored experience for our customers
    • Figure out what products/offers you might be interested in and send you information on these.